Privacy Policy

We are very pleased that you are interested in our company. Data protection is a top priority for the management of GRAU DATA GmbH. In general, you can use the GRAU DATA GmbH website without providing any personal data. However, if a data subject wishes to use specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as a data subject’s name, address, email address, or phone number, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to GRAU DATA GmbH. Through this Privacy Policy, our company aims to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this Privacy Policy informs data subjects of their rights.

As the data controller, GRAU DATA GmbH has implemented numerous technical and organizational measures to ensure the most comprehensive protection possible of the personal data processed via this website. Nevertheless, internet-based data transmissions may inherently contain security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, any data subject is free to provide personal data to us via alternative means, such as by telephone.

1. Definitions

The privacy policy of GRAU DATA GmbH is based on the terminology used by European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use the following terms, among others:

a) Personal data

Personal data refers to any information relating to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or any other form of making available; alignment or combination; restriction; erasure; or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their future processing.

e) Profiling

Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller

A controller is the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

i) Recipient

A recipient is a natural or legal person, public authority, agency, or other body to whom personal data is disclosed, regardless of whether or not that body is a third party. However, public authorities that may receive personal data in the course of a specific investigative mandate under Union law or the law of the Member States are not considered recipients.

j) Third Party

A third party is a natural or legal person, public authority, agency, or other body other than the data subject, the controller, the processor, and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

k) Consent

Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the data controller

The data controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions relating to data protection is:

GRAU DATA GmbH
Marie-Curie-Straße 19
73529 Schwäbisch Gmünd
Germany

Phone: 07171 / 187 – 0
Email: info@graudata.com
Website: www.graudata.com

3. Name and address of the Data Protection Officer

The Data Protection Officer of the data controller is:

Kai Hambrecht
GRAU DATA GmbH
Marie-Curie-Straße 19
73529 Schwäbisch Gmünd
Germany

Phone: 07171 / 187 – 0
Email: datenschutz@graudata.com

Any data subject may contact our data protection officer directly at any time with questions or suggestions regarding data protection.

4. Cookies

The GRAU DATA GmbH website uses cookies. Cookies are text files that are placed and stored on a computer system via a web browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that allows websites and servers to associate the specific web browser in which the cookie was stored. This enables the visited websites and servers to distinguish the data subject’s individual browser from other web browsers that contain different cookies. A specific web browser can be recognized and identified via the unique cookie ID.

By using cookies, GRAU DATA GmbH can provide users of this website with more user-friendly services that would not be possible without setting cookies.

Cookies allow us to optimize the information and offers on our website to better serve the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their login credentials every time they visit the website, because this information is retrieved by the website and the cookie stored on the user’s computer system. Another example is the shopping cart cookie in an online store. The online store uses a cookie to remember the items a customer has placed in the virtual shopping cart.

The data subject can prevent our website from setting cookies at any time by adjusting the settings of the web browser being used, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programs. This is possible in all common web browsers. If the data subject disables the setting of cookies in the web browser they are using, not all functions of our website may be fully usable under certain circumstances.

Cookie Consent with Borlabs Cookie

Our website uses the cookie consent technology from Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser and to document this in compliance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (hereinafter Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, which records the consents you have given or the revocation of these consents. This data is not shared with the provider of Borlabs Cookie.

The collected data is stored until you request its deletion, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention periods remain unaffected. Details regarding the data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

The Borlabs Cookie Consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6(1)(c) of the GDPR.

Change cookie settings

5. Collection of General Data and Information

The GRAU DATA GmbH website collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the subpages accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to prevent threats in the event of attacks on our information technology systems.

GRAU DATA GmbH does not draw any conclusions about the data subject when using this general data and information. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising on it, (3) ensure the continued functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. GRAU DATA GmbH therefore evaluates this anonymously collected data and information both statistically and with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject.

6. Registration on Our Website

The data subject has the option to register on the data controller’s website by providing personal data. The specific personal data transmitted to the data controller in this process is determined by the respective input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the controller’s own purposes. The controller may arrange for the transfer of such data to one or more processors, such as a parcel delivery service provider, who will also use the personal data exclusively for internal purposes attributable to the controller.

Furthermore, when registering on the data controller’s website, the IP address assigned by the data subject’s Internet Service Provider (ISP), as well as the date and time of registration, are stored. This data is stored because it is the only way to prevent misuse of our services, and this data enables the investigation of criminal offenses if necessary. In this respect, the storage of this data is necessary to protect the data controller. This data is generally not disclosed to third parties unless there is a legal obligation to do so or the disclosure serves the purposes of criminal prosecution.

The registration of the data subject, involving the voluntary provision of personal data, enables the data controller to offer the data subject content or services that, by their very nature, can only be provided to registered users. Registered users are free to modify the personal data provided during registration at any time or to have it completely deleted from the data controller’s database.

The data controller shall, upon request, provide any data subject at any time with information regarding which personal data concerning the data subject is stored. Furthermore, the data controller shall correct or delete personal data at the request or upon notification by the data subject, provided that no legal retention obligations preclude this. All employees of the data controller are available to the data subject as contact persons in this regard.

7. Subscription to Our Newsletter

The GRAU DATA GmbH website offers users the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the data controller when subscribing to the newsletter is determined by the input form used for this purpose.

GRAU DATA GmbH informs its customers and business partners at regular intervals via a newsletter about the company’s offers. The data subject can generally only receive our company’s newsletter if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email is sent to the email address initially provided by a data subject for the newsletter via a double opt-in procedure. This confirmation email serves to verify whether the owner of the email address, as the data subject, has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to be able to trace any (potential) misuse of a data subject’s email address at a later date and therefore serves to provide legal protection for the data controller.

The personal data collected in connection with a newsletter subscription is used exclusively for sending our newsletter. Furthermore, newsletter subscribers may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as might be the case with changes to the newsletter offering or alterations to the technical conditions. No personal data collected as part of the newsletter service is disclosed to third parties. The data subject may cancel their subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has granted us for the purpose of sending the newsletter may be revoked at any time. A link for revoking consent is included in every newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the data controller or to notify the data controller of this in another manner.

8. Newsletter Tracking

The newsletters from GRAU DATA GmbH contain so-called web beacons. A web beacon is a tiny graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded web beacon, GRAU DATA GmbH can determine whether and when an email was opened by a data subject and which links contained in the email were clicked by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters is stored and analyzed by the data controller to optimize newsletter distribution and to better tailor the content of future newsletters to the data subject’s interests. This personal data is not disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent provided via the double opt-in procedure. Following revocation, this personal data will be deleted by the data controller. GRAU DATA GmbH automatically interprets unsubscribing from the newsletter as a revocation.

9. Google Forms

We have integrated Google Forms into this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”). Google Forms allows us to create online forms to collect messages, inquiries, and other submissions from our website visitors in a structured manner. All data you enter is processed on Google’s servers. Google Forms stores a cookie in your browser that contains a unique ID (NID cookie). This cookie stores various pieces of information, such as your language settings.

The use of Google Forms is based on our legitimate interest in determining your request in the most user-friendly manner possible (Art. 6(1)(f) GDPR).

If consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR and § 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.

The data you enter in the form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected. For further information, please refer to Google’s Privacy Policy at https://policies.google.com/.

10. Contact Options via the Website

In accordance with legal requirements, the GRAU DATA GmbH website contains information that enables users to quickly contact our company electronically and communicate directly with us, including a general email address. If a data subject contacts the data controller via email or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data, transmitted voluntarily by a data subject to the data controller, is stored for the purpose of processing or contacting the data subject. This personal data is not disclosed to third parties.

11. Routine Deletion and Blocking of Personal Data

The data controller processes and stores the data subject’s personal data only for the period necessary to achieve the purpose of storage, or to the extent provided for by the European legislative and regulatory authorities or another competent authority in laws or regulations to which the data controller is subject.

If the purpose of storage no longer applies or if a retention period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

12. Rights of the Data Subject

a) Right to Confirmation

Every data subject has the right, granted by the European legislative and regulatory authorities, to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact a representative of the controller at any time.

b) Right of access

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller, at any time and free of charge, information regarding the personal data stored about them and a copy of such information. Furthermore, the European legislator has granted the data subject the right to obtain information regarding the following:

the purposes of the processing
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration
the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller, or a right to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
if the personal data are not collected from the data subject: All available information regarding the origin of the data
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR, and—at least in such cases—meaningful information regarding the logic involved, as well as the scope and intended consequences of such processing for the data subject

Furthermore, the data subject has the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject is also entitled to receive information about the appropriate safeguards in connection with the transfer.

If a data subject wishes to exercise this right of access, they may contact a representative of the controller at any time.

c) Right to rectification

Every data subject affected by the processing of personal data has the right, granted by European legislation, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data—including by means of a supplementary statement—taking into account the purposes of the processing.

If a data subject wishes to exercise this right to rectification, they may contact a representative of the data controller at any time.

d) Right to erasure (right to be forgotten)

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to request that the controller erase personal data concerning them without delay, provided that one of the following grounds applies and insofar as the processing is not necessary:

The personal data has been collected for purposes for which it is no longer necessary.
The data subject withdraws their consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data has been processed unlawfully.
The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data was collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.

If any of the above reasons apply and a data subject wishes to request the erasure of personal data stored by GRAU DATA GmbH, they may contact an employee of the controller at any time. The GRAU DATA GmbH employee will ensure that the erasure request is complied with without delay.

If the personal data has been made public by GRAU DATA GmbH and our company, as the controller pursuant to Article 17(1) of the GDPR, is obligated to erase the personal data, GRAU DATA GmbH shall take appropriate measures, taking into account available technology and implementation costs, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested that these other data controllers delete all links to such personal data or copies or replicas of such personal data, unless the processing is necessary. The employee of GRAU DATA GmbH will take the necessary steps on a case-by-case basis.

e) Right to restriction of processing

Any data subject affected by the processing of personal data has the right, granted by European legislation, to request that the controller restrict processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject opposes the erasure of the personal data and instead requests the restriction of the use of the personal data.
The controller no longer needs the personal data for the purposes of processing, but the data subject needs it to establish, exercise, or defend legal claims.
The data subject has objected to the processing pursuant to Art. 21(1) of the GDPR, and it has not yet been determined whether the legitimate grounds of the controller override those of the data subject.

If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by GRAU DATA GmbH, they may contact an employee of the controller at any time. The GRAU DATA GmbH employee will arrange for the restriction of processing.

f) Right to data portability

Every data subject affected by the processing of personal data has the right, granted by the European legislator, to receive the personal data concerning them, which the data subject has provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data portability pursuant to Art. 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another controller, provided this is technically feasible and does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, the data subject may contact a GRAU DATA GmbH employee at any time.

g) Right to Object

Any data subject affected by the processing of personal data has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them that is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

In the event of an objection, GRAU DATA GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject, or the processing is necessary for the establishment, exercise, or defense of legal claims.

If GRAU DATA GmbH processes personal data for the purpose of direct marketing, the data subject has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to GRAU DATA GmbH regarding processing for direct marketing purposes, GRAU DATA GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them that is carried out by GRAU DATA GmbH for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

To exercise the right to object, the data subject may contact any employee of GRAU DATA GmbH or another employee directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures using technical specifications.

h) Automated individual decision-making, including profiling

Every data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing—including profiling—that produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject, and that law provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the explicit consent of the data subject, GRAU DATA GmbH shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain human intervention on the part of the controller, to express one’s own point of view, and to contest the decision.

If the data subject wishes to assert rights regarding automated decisions, they may contact an employee of the controller at any time.

i) Right to withdraw consent under data protection law

Every data subject affected by the processing of personal data has the right, granted by European legislation, to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.

13. Data Protection in Connection with Job Applications and the Application Process

The data controller collects and processes the personal data of applicants for the purpose of conducting the application process. This processing may also be carried out electronically. This is particularly the case when an applicant submits the relevant application documents to the data controller electronically, for example via email or through a web form on the website. If the data controller enters into an employment contract with an applicant, the submitted data will be stored for the purpose of managing the employment relationship in compliance with legal regulations. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller preclude such deletion. Other legitimate interests in this context include, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

14. Legal Basis for Processing

Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party—as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration—the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of inquiries regarding our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured on our premises and their name, age, health insurance information, or other vital information subsequently had to be disclosed to a doctor, a hospital, or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, provided that the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and fundamental freedoms of the data subject do not take precedence. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 of the GDPR).

15. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit of all our employees and shareholders.

16. Period for which personal data is stored

The period for which personal data is stored is determined by the applicable statutory retention period. Once this period has expired, the relevant data is routinely deleted, provided it is no longer required for the performance or initiation of a contract.

17. Legal or contractual requirements for the provision of personal data; necessity for the conclusion of the contract; the data subject’s obligation to provide personal data; possible consequences of failure to provide such data

We would like to inform you that the provision of personal data is in some cases required by law (e.g., tax regulations) or may also result from contractual provisions (e.g., information about the contracting party). In some cases, it may be necessary for a data subject to provide us with personal data in order to conclude a contract, which we must then process. For example, the data subject is obligated to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract with the data subject not being able to be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract; whether there is an obligation to provide the personal data; and what consequences the failure to provide the personal data would have.

18. Use of Automated Decision-Making

As a responsible company, we do not use automated decision-making or profiling.

This Privacy Policy was created using the Privacy Policy Generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer in Berlin, in cooperation with the GDPR attorneys at the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.

19. MATOMO

This website uses “Matomo” (formerly “Piwik”), a web analytics service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand (hereinafter referred to as: “InnoCraft”). Matomo uses cookies, which are small text files stored on your device that enable an analysis of your use of our website. For this analysis, the cookies are stored on your computer. The information collected in this way is stored exclusively on our server. Our website uses Matomo with the “AnonymizeIP” extension. This shortens IP addresses during processing, thereby preventing direct personal identification. The IP address transmitted by your browser via Matomo is not combined with other data collected by us.

We use Matomo to analyze the use of our website and to continuously improve individual functions, offerings, and the user experience. Through the statistical analysis of user behavior, we can improve our offerings and make them more interesting for you as a user. The legal basis is Art. 6(1)(a) GDPR (consent).

You can prevent this analysis by deleting existing cookies and disabling the storage of cookies in your web browser settings. Please note that in this case, you may not be able to use all features of this website to their full extent.

Matomo is an open-source project. Contact details of the third-party provider: InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand. Further information from the third-party provider regarding data protection can be found on the following InnoCraft websites:

The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected.

20. CRM System from salesforce.com

We use the CRM system provided by Salesforce. Salesforce.com is represented in Germany by: Salesforce.com Germany GmbH, Erika-Mann-Str. 63, 80636 Munich, Germany. The address of the U.S. parent company is: The Landmark @ One Market Street, Suite 300, San Francisco, CA 94105, USA.

We use Salesforce.com as a management system for customer contact data, potential new customer contact data, and for customer support. In doing so, personal data is collected, processed, and stored. A limited number of authorized users have access to the database as necessary to search for business information about customers and potential new customers or to process support requests. This applies to contact data that you voluntarily provide on the website or by other means, such as in the context of inquiries via the contact form or for the fulfillment of a contract.

Salesforce.com uses personal data solely for technical processing and does not disclose it to third parties. Your data may be stored and processed by Salesforce.com on servers in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)). Salesforce.com acts as a data processor on our behalf and operates exclusively in accordance with our instructions. GRAU DATA GmbH has entered into appropriate contractual agreements with Salesforce.com to meet the relevant legal requirements.

Salesforce.com is a certified licensee of the TRUSTe Privacy Seal and is also certified under the EU–US Privacy Shield framework. This provides an additional guarantee that Salesforce.com complies with European data protection law when data is processed in the United States.

Salesforce.com’s privacy policy applies and can be found at the following URL: www.salesforce.com/de/company/privacy/

21. OpenStreetMap

We use the OpenStreetMap (OSM) mapping service.

We integrate OpenStreetMap map data from the OpenStreetMap Foundation’s server, located at St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. The United Kingdom is considered a safe third country under data protection law. This means that the United Kingdom maintains a level of data protection equivalent to that of the European Union. When using OpenStreetMap maps, a connection is established to the servers of the OpenStreetMap Foundation. In doing so, your IP address and other information about your behavior on this website may be transmitted to the OSMF. OpenStreetMap may store cookies in your browser for this purpose or use comparable recognition technologies.

The use of OpenStreetMap is in the interest of presenting our online offerings in an appealing manner and making it easy to find the locations we specify on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.